Levi's Skateboarding Berlin
In July 2014 we took over St. Agnes Church in Kreuzberg, Berlin to do a two day event for Levi’s Skateboarding. The purpose of the event was to introduce the Levi’s Skateboarding Collection to the media and to celebrate the Pura Pura Skatepark build in La Paz, Bolivia which Levi’s funded in the spring of 2014.
Inside St. Agnes Church, we built a pop-up skatepark and set up an exhibition of photos documenting the Pura Pura project. An open session with skaters from around the world went down during two days and peaked with a best-trick-for-cash contest. Outside in the yard, we set up a Bolivian style street kitchen and bar (which served our special ‘Bolivian Blowout’ beer created in collaboration with Mikkeller Beer) and a hang out area as well as a Bolivian pop-up shop selling gear to fund further development of the Pura Pura park. In the evening we screened the world premiere of the documentary film about the Pura Pura project and it all ended with a big celebration in the yard.
Concept Victor Lieberath Studio and Kingswood Creative direction and design Victor Lieberath Studio Production and organization Kingswood Event production V.O Events Skatepark design and construction Yamato Living Ramps Photos Marcel Weldman Video Simon Weyhe and Mathias Nyholm Schmidt